not to mention how they’ll love being part of such an important decision. But no matter how enthusiastic everyone gets over a certain dress, don’t buy in the heat of the moment. Give yourself time to reconsider and buy with a cool head later, alone. The vast majority of dresses are non-returnable, so when you’ve bought it, you’ve bought it.
2. Don’t hold out forever for The One. Some brides never find The One. What they do find is a few dresses they look beautiful in. If you’re this bride, try starting your planning from the theme instead of the dress. You’ll probably eventually get sick to death of dress shopping. When that happens, “good enough” really will be good enough. Concentrate on other aspects of the wedding that mean a lot to you, like the venue, the food, or the inevitable adoration of your soon-to-be husband.
3. Don’t buy too early unless you must. Bridal gowns can take four to ten months to come from the manufacturer, but there’s no reason to buy over a year ahead of time, unless your chosen style is going to be discontinued. Give yourself some time to sit on your decision. Once you pick a gown, you’ll see a hundred others nearly like it. You’ll become a walking encyclopedia on that style of gown. All the better if you still have room to choose.
4. If you’ve bought “The One,” stop shopping. Any more window-shopping at this point will only lead you down the road toward the dreary land of Two-Dress Brides. What you need to do instead is remember that blissful feeling of having tried on The One. Go get The One out of the closet, put it on and stand in front of the mirror. You’ll remember exactly why it’s The One.
5. If you’ve bought “The One” and can’t stop shopping, get a second opinion. Show your first and second choices to other brides. Be honest — tell them you’ve already remortgaged your condo for the first dress, but you think this second dress might be It. They’ll be truthful, too — the first one was better. You’ll feel reassured.
6. Don’t tell yourself “I’ll sell the old dress and choose a new one.” This old saw of the Two-Dress Bride just won’t work. You’ll never get more than a fraction of what you paid for your first dress if you bought it new.
7. Don’t be afraid to aim high — no matter what your budget. Some brides knew from the start they wanted a designer label, but life just didn’t cooperate by making them heiresses. Yet all is not lost if you’re willing to shop courageously. At any given moment, a better-heeled bride is selling her once-used St. Pucchi or Ulla-Maija on eBay. She paid thousands upon thousands, but you, smart shopper, will pay half that or less. To take this road, you must shop earlier than other brides so you’ll have a choice of gowns. Always pay with a credit card so you’ll have recourse if the dress doesn’t arrive in acceptable condition, and again, shop early so you can buy another if necessary. Shop courageously, but not recklessly.
8. Shop online, but never send a check. Bridal gown businesses sometimes have a way of disappearing overnight. No matter what the proprietor tells you, never make a purchase as large as a wedding gown without the chargeback protection of a credit card. If they say they can’t take plastic, move on.
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