Friday, 23 September 2011

Best Color Combinations in Graphic & Web Design

Color is being considered as the most powerful design tool of all times because it communicates so effectively. Therefore, it’s really necessary that you choose the perfect color combinations in your designs to relay the right message. If you’ve selected the right colors, you can expect for a strong emotional response from your audience.
If you’ve chosen clashing and distracting colors, on the other hand, your design might end up as a long-lasting mistake that can spoil the marketing strategy of your business.

In addition, combining bright colors must not look like they’re competing with each other because it’ll just appear to be too busy and very disturbing. When you think of utilizing bright colors in your designs, limit it to only one dominating bright color. Then, maintain the rest of your color scheme in a more neutral one. If you have a bright layout design, you must pick a more conservative shade for your text so that the text will not compete with the design. With this, the text will surely appear very nice. In times when you might want to inspire “shock and awe” in your audience, try to experiment because colors that never look good together and seem uncomfortable with each other can be the perfect bet for your designs.

Generally speaking, we view colors in different perspectives. And sometimes, designers neglect the value of choosing the right color combinations. Consequently, they don’t acquire what they really want to have in their masterpieces. This gives them frustration and dissatisfaction that cause viewers to suffer, too. Remember that their major task is to design not just a good design but a design with the right color scheme to make it impressive. Some instances when designers overlook the importance of perfect color blend include the combination of odd colors that needs to be always done in the right touch. If you combine safe colors only in your design, it may end up appearing ordinary too fast.

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