1) Watch your Page Views
Use your site tracking software to stay informed with what is working and what isn't. It doesn't do any good to purchase a new ad and then never determine if it actually worked.
2) Write and send a newsletter regularly
Newsletters remind your customers that your site is still there. Even if everyone who is subscribed doesn't visit every time you send, you still keep your site in their mind. Also, since it's email it's easy for your readers to send it on to their friends, thus increasing your potential customer base.
3) Post to related newsgroups
Groups like Yahoo Groups, Google Groups, or even the About forums have many topics - there is sure to be one related to your Web site. Get involved with the forum - don't just post ads, and your site will get more traffic. Be sure to include your URL in your signature.
4) Post to related mailing lists
Just like the newsgroups, you should find related lists and get involved on them. You can find lists at TopicA and List Universe.
More: HTML Mailing Lists
5) Run a contest
Contests get people interested in your site. And if you have a good prize, you'll get people excited to try to win. Be sure to include an official rules page, and you'll want to find out if there are any rules in your state our contry regarding contests For example, in Canada, there must be a skill testing question to determine the winner.
6) Invite a guest speaker to your site
If there is someone in your field who is fairly prestigious, ask them if they might come and chat with your readers. If you have a chat room, you can hold the event there, otherwise, you can hold it in a public chat room. If they don't want to chat, perhaps they would be willing to write a short note for your site. Remember it can't hurt to ask.
More: Web Based Chat Software
7) Advertise online and off
Banner ads and text links are important, but offline advertising works too. Radio ads, ads in trade journals, and so on all help to generate interest in your site.
More: Advertising for Your Site
8) Give away free items
Purchase things like pens or stress balls with your Web site name and URL on them and give them away to your customers. Perhaps you could give them something if they fill out a marketing survey. Or you could create a screen saver related to your topic and give it away to first time visitors.
9) Copy Winners
If there are sites in your topic area that already get lots of hits, visit them to see what they do that is different from your site. If it's at all possible, mimic what they do to add the same value on your site.
10) Content
Create and maintain actual content on your Web site. If you're trying to sell something, it helps if you have articles and information about it. If you're providing information, make sure that you have more than just lists of links for your customers to browse. Having high quality content that is updated regularly will keep your customers coming back.
More: Content is King
Use your site tracking software to stay informed with what is working and what isn't. It doesn't do any good to purchase a new ad and then never determine if it actually worked.
2) Write and send a newsletter regularly
Newsletters remind your customers that your site is still there. Even if everyone who is subscribed doesn't visit every time you send, you still keep your site in their mind. Also, since it's email it's easy for your readers to send it on to their friends, thus increasing your potential customer base.
3) Post to related newsgroups
Groups like Yahoo Groups, Google Groups, or even the About forums have many topics - there is sure to be one related to your Web site. Get involved with the forum - don't just post ads, and your site will get more traffic. Be sure to include your URL in your signature.
4) Post to related mailing lists
Just like the newsgroups, you should find related lists and get involved on them. You can find lists at TopicA and List Universe.
More: HTML Mailing Lists
5) Run a contest
Contests get people interested in your site. And if you have a good prize, you'll get people excited to try to win. Be sure to include an official rules page, and you'll want to find out if there are any rules in your state our contry regarding contests For example, in Canada, there must be a skill testing question to determine the winner.
6) Invite a guest speaker to your site
If there is someone in your field who is fairly prestigious, ask them if they might come and chat with your readers. If you have a chat room, you can hold the event there, otherwise, you can hold it in a public chat room. If they don't want to chat, perhaps they would be willing to write a short note for your site. Remember it can't hurt to ask.
More: Web Based Chat Software
7) Advertise online and off
Banner ads and text links are important, but offline advertising works too. Radio ads, ads in trade journals, and so on all help to generate interest in your site.
More: Advertising for Your Site
8) Give away free items
Purchase things like pens or stress balls with your Web site name and URL on them and give them away to your customers. Perhaps you could give them something if they fill out a marketing survey. Or you could create a screen saver related to your topic and give it away to first time visitors.
9) Copy Winners
If there are sites in your topic area that already get lots of hits, visit them to see what they do that is different from your site. If it's at all possible, mimic what they do to add the same value on your site.
10) Content
Create and maintain actual content on your Web site. If you're trying to sell something, it helps if you have articles and information about it. If you're providing information, make sure that you have more than just lists of links for your customers to browse. Having high quality content that is updated regularly will keep your customers coming back.
More: Content is King
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